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SOLELY FRUIT

Solely is a new natural foods company with the lofty goal of revolutionizing each category they touch. They’re starting with a line of Fruit Jerky made with just 1 ingredient - organic, whole fruit with no added sugars, preservatives or fillers.

We worked closely with Solely to create branding that embodies their brand promise: only the simple whole ingredients listed on the front of the package.

Our work started with management interviews, consumer research and a deep dive into the competitive set. We helped to distill their brand message into a clear platform that included brand personality, positioning and copy strategy. The Solely strategy was then used as the basis for new branding, package design and a company website.

 

WEBSITE

Our Website design extends the brand vocabulary and reinforces the brand personality, creating a richer brand experience.

KEEP IT SIMPLE.

LINE EXTENSIONS

We developed Solely Dried Fruit as the brand’s first extension. The Dried Fruit package follows a similar architecture to the Jerky with the addition of fruit photography, product focused illustrations and an updated brand promise.

RESULTS

Solely was an immediate hit with major retailers. It launched as a featured brand in every Whole Foods 365 store and continues to gain distribution and new fans.