Managing Partner, Brand Strategist
Allen is responsible for the strategic direction, account management and overall brand development for all Workshop projects. He is driven by the principle that every time a consumer interacts with a brand, it’s an opportunity to build on the brand relationship and reinforce its story.
Allen has over 20 years of experience developing branding programs for today’s most recognizable names including Procter & Gamble, Johnson & Johnson, Kellogg’s, Pfizer and Nestlé. He has worked in virtually every category and within every target market.
In 2001 Allen founded Brand IQ, a strategic branding agency and then 3 years later, evolved the company into Workshop Branding. His experience and passion continues to show itself through all branding initiatives.
Managing Partner, Creative Director
Jothan Cashero is Workshop’s co-founder and lead Creative Director. With nearly two decades of experience working on everything from packaging to interactive to identity, his design insight and direction is driven by finding solid conceptual solutions before diving into finer visual details.
Jothan earned a BFA from Syracuse University, and rose the professional design ranks working with clients such as Johnson & Johnson, Diageo, Novartis, Cadbury, and Kellogg’s. His passion for this profession is apparent from sketch to final production.