Mrs Butterworth cuts a striking figure and is the only bottle of syrup shaped like its namesake. Realizing the potential for creating a real character from her doll like form, Mrs Butterworth's Syrups tasked Workshop Branding with creating a printable shrink- wrapped identity for the kindly saccharine mascot.

What started as winter holiday themed wraps continued on to include every major holiday, plus seasons, regional traditions and events, limited promotions, and even corporate brands. Workshop has dressed up Mrs Butterworth for every occasion and reason, and further strengthened her brand by giving her a real, literal sense of style.