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With a push towards offering its audience more "creative freedom" in the baking process, Duncan Hines developed a new customizable line of frosting flavors. Frosting Creations gave users opportunity to mix flavors into a unflavored base, allowing Duncan Hines to create a wider variety of flavor offerings without sacrificing shelf space, and allowing its core audience to feel more personally invested in their baking experience. 

After a fully baked design process, the final designs were chosen for their simplicity, straightforwardness, and basic communication.



As with all projects, the design objectives can change radically from start to finish. Here are a few early designs that show how much this project evolved over the year it was developed.


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