Froot Loops had embarked on a long term promotional campaign set around the sea fairing adventures of Toucan Sam and his three fun seeking nephews.
 

Workshop brought these adventures to the package through a series of exciting, interactive front and back panels. Front panel designs featured illustrative scenes from select adventures while back panels reinforced the story line by encouraging kids to “Dress Like a Pirate” and collect trading cards.
 

Storyline, illustrations, graphics and copy were developed and created internally by the Workshop team.