FAIRY TALES HAIR CARE
Fairy Tales Hair Care quickly went from a small niche salon brand to a full line household brand of alternative, natural products for children's hair and body care. After continuing growth in more mainstream markets, they realized it was time for an update.
Workshop was brought in to rethink the castle, add more personality, and help clarify communication between brand segments. The result is a more colorful, friendly, but sophisticated design suitable for a family audience.
The original design utilized clip art, lacked a hierarchy of information, and was visually unattractive.