KELLOGG'S CORN POPS
Corn Pops' packaging had lagged behind the style and voice of its advertising, which featured quirkier narratives and sophisticated silliness. Workshop spearheaded this package reboot by taking cues from the spirit of the advertising, and injecting energy back into the brand.
A refresh of the logo put some pow back in “Pops”, while explosive bursts of milk were used to showcase select hero pieces of the cereal. The final result was a simpler, cleaner package with a bold presentation of food.
The previous design was cluttered and lacked energy.
The logo felt at odds with the background, which was a little dull and staid.
Some excerpts from an explosive design study: