TBH (To Be Honest) is a full line of hair, body and skin care just for kids and tweens. Workshop developed branding that could speak to them in their language about a complex and sensitive topic: taking care of their changing bodies.

We developed the full brand, from initial strategy and brand positioning to package development, copy writing, and character illustrations. We also developed a website to enhance the conversation, extend the brand vocabulary and create a fun, immersive brand experience.