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TBH HAIR FACE & BODY CARE

TBH (To Be Honest) is a full line of hair, body and skin care just for kids and tweens. Workshop developed branding that could speak to them in their language about a complex and sensitive topic: taking care of their changing bodies.

We developed the full brand, from initial strategy and brand positioning to package development, copy writing, and character illustrations. We also developed a website to enhance the conversation, extend the brand vocabulary and create a fun, immersive brand experience.



 

To be honest, we want to help kids look and feel their best.

MAKING A CLEAN BREAK FROM
THE CATEGORY.

Our website development helped expand the brand message to create an even greater consumer connection.



 

Shipping boxes and sticker pack-ins helped to reinforce the brand experience and create excitement.