We always begin with sketching.

Sketching is the best way for designers to come up with really great ideas. We fill our walls with thumbnails, loose sketches, and tight renderings in order to bring the most promising concepts to the computer.

The Kellogg’s Corn Pops redesign began with an wide open sketch phase. Our designers created over 80 concept sketches. The top 12 were refined, developed, and presented to Kellogg’s team. The winning design was an evolution of one the original sketches.